Raised in the dynamic world of franchising, Capriotti’s Franchise Partner, Michael Solomon gained early insights into entrepreneurship when his family invested in their first Great American Cookies franchise. This formative experience shaped his understanding of business ownership, instilling in him the expertise needed to master the intricacies of franchise operations. Today, as the proud owner of five Capriotti’s locations and four Great American Cookies locations, Michael exemplifies excellence in multi-unit franchise success, earning recognition as a visionary leader and dedicated entrepreneur in the franchising industry.
The Path to Capriotti’s: Unmatched Quality and Support
Michael’s entrepreneurial journey took a pivotal turn after graduating college. A brief stint in the casino industry allowed him to explore various career options, but his desire for independence and leadership led him back to franchising. “It was about the ability to make my own way and have control over my destiny,” said Michael. That drive inspired him to purchase company-owned Capriotti’s stores in Las Vegas, setting the stage for his lasting partnership with the brand.
Michael’s decision to join Capriotti’s stemmed from his belief in the brand’s commitment to a quality product and innovation. His introduction to Capriotti’s began with his wife, a loyal customer of the brand’s iconic sandwich, The Bobbie. “The quality is unmatched,” Michael says. “No one can look at Capriotti’s and say it’s not a high-quality product. You can’t get that anywhere else in the QSR space.”
His partnership with the brand was further solidified after meeting Ashley Morris, CEO of Capriotti’s and Jason Smylie, President of Capriotti’s. “Their openness and collaborative culture were refreshing,” Michael shares. “They involve franchise partners in key decisions and are very open, which creates a sense of community and trust that’s rare in franchising. You can ask anything, and the door is open all the time”. This level of support has been instrumental in Michael’s ability to grow and thrive within Capriotti's system.
This collaborative environment has also given Michael the confidence to innovate and take calculated risks within his business. “When you have a support system like Capriotti’s, it empowers you to think bigger,” he says. Whether introducing new menu items or optimizing operational efficiencies, Michael feels the brand’s backing every step of the way. He credits this partnership approach as a key factor in his ability to scale his business while staying true to Capriotti’s commitment to quality and community.
Leading with Vision and Excellence
Operating five Capriotti’s locations in Las Vegas, Michael has mastered the art of multi-unit franchise ownership. He offers valuable advice to aspiring business owners and franchise partners, highlighting the critical role of operational excellence and team development. “Owning a business means juggling multiple responsibilities and making tough, impactful decisions,” he shares. “Success lies in overcoming challenges and remaining dedicated to continuous growth.”
Michael’s leadership extends beyond his own operations. As President of the Great American Cookie Franchisee Association, he has played a pivotal role in advocating for franchise owners and influencing the broader franchise community. This experience has equipped him with a unique perspective on the dynamics of mature and emerging brands, enabling him to implement best practices and drive sustainable growth.
Expanding Horizons: Plans for Growth
While Las Vegas serves as the foundation of Michael’s Capriotti’s operations, he’s setting his sights on expanding the brand's footprint into untapped markets. "Las Vegas is a great market with a strong customer base, but the potential outside the city is immense," he explains. Michael sees opportunities to bring Capriotti’s renowned flavors and exceptional dining experience to communities that have yet to experience the brand.
Michael’s journey as a franchise partner is defined by his dedication to excellence, community impact, and continuous growth. From ensuring exceptional customer experiences to supporting fellow franchisees, he embodies the entrepreneurial spirit. “It’s exciting to be part of something extraordinary,” he says. “Knowing that what we bring to the table is truly special makes all the hard work worthwhile.”
