With nearly 50 years of history, Capriotti’s Sandwich Shop has grown from a beloved local eatery to a national brand known for its premium products and franchisee-focused approach. At the heart of Capriotti’s success lies a proven business model that blends high-quality ingredients, community engagement, innovative technology, and a commitment to franchise partner support. This winning combination continues to fuel Capriotti’s expansion, making it a standout opportunity for multi-unit operators looking to grow their portfolios, as well as first-time franchise owners.
1. Starting Strong: The Right Site and Seamless Onboarding
Capriotti’s emphasizes the importance of setting franchise partners up for success from day one. The brand takes a hands-on approach to site selection, ensuring each location is primed for optimal visibility and accessibility. As Chief Development Officer David Bloom explains, “We don’t just want a location; we want the right location. Getting that foundation right is critical to building a thriving restaurant.”
Capriotti’s also provides franchise partners with extensive training and operational support, empowering them to master the business. This includes everything from hiring and team-building to crafting a business plan that aligns with the brand’s high standards. For multi-unit operators, creating a strong team is particularly vital, and Capriotti’s robust operations team is always ready to guide them toward success.
2. A Focus on Marketing Inside and Outside the Four Walls
Great food and service inside the restaurant are just the beginning. Capriotti’s encourages franchise partners to actively market their brand in the community. Whether it’s catering for local businesses, sponsoring community events, or building relationships with nearby organizations, Capriotti’s franchise partners are equipped to integrate deeply into their local markets.
The “Four Walls, Four Blocks, Four Miles” strategy highlights the importance of creating a loyal customer base by becoming a recognizable name in the community. This approach, paired with year-over-year investments in marketing, ensures consistent growth and brand awareness.
3. A Commitment to Premium Products
At the core of Capriotti’s is its commitment to quality. Signature offerings like slow-roasted Butterball® turkey and Snake River Farms American Wagyu beef set Capriotti’s apart in the competitive fast-casual space. These premium ingredients aren’t just delicious—they’re exclusive. As David notes, “No one else in the QSR space can offer what we do. The limited production of these ingredients ensures exclusivity, and it’s this unmatched quality that keeps customers coming back and willing to pay a premium price.
Capriotti’s also continually innovates its menu to stay ahead of industry trends, while maintaining the elevated, homemade taste that loyal customers have come to expect. This dedication to quality drives Capriotti’s high average unit volumes, among the highest in the sandwich segment.
4. Leveraging Technology for Seamless Operations
Capriotti’s has embraced technology to streamline operations and enhance the franchise partner experience. From integrated POS systems to AI-driven training tools, the brand provides franchise partners with cutting-edge resources to manage their businesses efficiently. For example, AI capabilities allow franchise partners to access training modules or operational guidelines instantly, while machine learning improves supply chain efficiency.
These innovations ensure franchise partners can focus on delivering exceptional customer experiences rather than getting bogged down by administrative tasks.
5. Long-Term Vision: A Brand Poised for Growth
Capriotti’s is more than a sandwich shop—it’s a brand with a vision. Rooted in the hospitality capital of Las Vegas, Capriotti’s benefits from the city’s booming tourism and event-driven economy. Whether it’s the Super Bowl, Formula 1 races, or millions of visitors flocking to casinos and stadiums, Capriotti’s gains exposure on a global scale.
This exposure has transformed Capriotti’s from a cult favorite into a brand on the cusp of becoming the next big national name. “We’re entering new markets at a record pace and continuing to grow,” David says. “The timing is right for franchise partners who want to join a proven, premium brand.”
Why Capriotti’s?
By prioritizing premium quality, community engagement, and cutting-edge technology, Capriotti’s has built a business model that stands out in the crowded restaurant industry.
For prospective franchise partners, Capriotti’s offers more than a franchise opportunity—it offers a chance to be part of a legacy. With its unique culture, ongoing training and support, and proven track record, Capriotti’s is poised to dominate the fast-casual space for decades to come.
Ready to take the next step with Capriotti’s? Explore our franchise opportunities and learn why this is the right time to invest in a brand that’s redefining the sandwich segment.
