Have you ever considered opening your own restaurant? The overall quick-service restaurant sector is expected to grow from $287 billion to $300 billion in 2024, and the latest Economic Outlook Report by the International Franchise Association reveals a promising future for service-based industries and quick-service restaurants. Capriotti’s Sandwich Shop, a brand poised for remarkable growth in the coming years, is among the frontrunners in this dynamic sector. If you've ever dreamed of opening your own restaurant business, now is the perfect time to choose Capriotti’s.
From financing to site selection, marketing, and more - there are a few important factors to consider as you prepare for success in the restaurant industry. Let’s dive into the promising future of franchising and what sets Capriotti’s apart.
Best Location Strategies to Maximize ROI for Your Sandwich Shop
With over 40 years in franchising, our real estate team has gained extensive knowledge about the geographic factors contributing to our most successful locations. From demographic and population analysis to our reliable Geographic Information Systems, sales forecasting, and site evaluation, our real estate team uses the most up-to-date data and mapping tools to help you choose the right location.
High-traffic areas with great visibility, accessibility, and foot traffic will attract higher AUVs, as leasehold improvement costs typically range between $142,000 to $310,000. Our team of experts knows how to make the most of a restaurant’s square footage and maximize our franchise partners’ investment, while additional revenue streams from catering, takeout, and delivery provide additional ways to drive profitability without taking up as much space as many other restaurant concepts.
What Are the Initial Costs to Open a Capriotti’s Sandwich Shop?
Capriotti’s franchise partners should budget between $100,000 and $175,000 for furniture, fixtures, equipment, and small wares. Additionally, interior decor costs range from $4,000 to $13,000, while kitchen plans and architectural/engineering fees range from $15,000 to $35,000. Prospective franchise partners should have the capital to fund their investment, which includes:
Initial Investment: $417,100 - $748,500
Franchise Fee: $40,000
Ongoing Royalty: 6-7 percent
In addition to these costs, franchise partners should also budget for expenses associated with securing a lease, point-of-sale equipment, opening inventory, and travel for training. *For a full breakdown of these costs, please refer to the 2024 FDD.
Capriotti’s Sandwich Shop Provides Robust Training Programs
Capriotti's supports its franchise partners by providing robust training programs, comprehensive hiring resources, and ongoing operational support. These efforts ensure that franchise partners are well-equipped to build and maintain strong, effective teams. As the labor market stabilizes, Capriotti's continues to prioritize the success of its franchise partners through staffing solutions and dedicated support.
In 2024, Quick Service Restaurants are projected to account for 45.3 percent of all franchise employment in America, with around 8.7 million employees. Whether you’ve owned a restaurant before or have never owned a business before, our experienced training team will train you and your employees on all you need to know about operating your restaurants.
We encourage our franchise partners to hire employees who are just as passionate about our core values - passion, family, profitability, integrity, and genuineness. They should also be passionate about the food and communities they serve.
Supportive Marketing Strategies to Attract Customers to Your Sandwich Shop
Finally, you will want to create buzz around your new location. Luckily, signing on with a recognizable franchise brand like Capriotti’s means you won’t need to start from scratch. With over 175 locations in 35 states and $131,889,087.25 in system-wide sales as of 2023, you’ll have plenty to work off of when spreading the word about opening one of our award-winning franchise restaurants.
Overall, you can expect to spend 4 - 6% of your sales on marketing when first starting out, and you can supplement these efforts with free, organic exposure through social media and word-of-mouth. But you don’t have to do it alone. Our marketing team has years of success in marketing to restaurant consumers and they will guide you every step of the way.
Capriotti’s Commitment to Long-Term Franchise Success
There has never been a better time to break into the quick-service restaurant market and become a franchise partner with Capriotti’s. More than 80 percent of our system comprises multi-unit franchise partners, proving that partners reinvest in our brand. The top quartile of Capriotti’s owners averages nearly $1.1 million in sales annually. Our commitment to quality gives Capriotti’s an edge in the sandwich category. According to the International Franchise Association, “Personal services and quick-service restaurants (QSRs) will experience the strongest growth of any industry in 2024.”
Between Capriotti’s proven model, brand recognition, and decades-long customer loyalty, you’re given the recipe to success from the moment you sign your franchise agreement. Plus, our ongoing support in operations and marketing and our investment in the latest and greatest technology means you’ll always have a team and reliable system you can count on.
