Amber Walley’s story is one of passion, perseverance, and a love for the culinary world that has fueled her journey from fine dining to becoming a successful Capriotti’s franchise partner in Ohio. Amber is not just a business owner—she’s a force of energy, enthusiasm, and innovation, driven by a deep commitment to positively impacting her community.
Discovering a Love for Capriotti’s
Amber’s journey with Capriotti’s began long before she became a franchise partner. It all started back in 2008 when she was working in Las Vegas, one of the world’s most competitive hospitality markets. There, she encountered Capriotti’s for the first time, and it was love at first bite. The quality ingredients, the unique flavor profiles—everything about Capriotti’s resonated with her.
Even as she navigated a successful career in fine dining, Amber never forgot about Capriotti’s. The dream of bringing the brand to her hometown in Ohio lingered in the back of her mind, growing stronger with each passing year. After years of working in high-end restaurants and even helping turn around a struggling country club, Amber felt it was time for a new challenge—something she could call her own. That’s when she decided to bring Capriotti’s to her home town in Ohio.
Amber didn’t jump into franchising without preparation. She researched Capriotti’s, visited different locations, and learned everything she could about the brand. She even worked for a period of time at another fast-casual restaurant concept, to get hands-on experience in the fast-casual dining industry. With her background in fine dining and her new knowledge of the fast-casual space, Amber felt ready to take the plunge.
Strategic Marketing: The Key to Success
Amber’s success as a Capriotti’s franchise partner isn’t just about serving great sandwiches—it’s about building a brand that resonates with her community. She has taken a strategic approach to marketing, leveraging both digital and traditional channels to drive business and connect with customers on a personal level. “Being a Capriotti’s franchise partner means I combine the two things I love the most - food and people! It is a true dream to do this every single day,” said Amber.
Amber’s enthusiasm shines through in her social media efforts. She’s a natural at creating engaging content that showcases the best of what Capriotti’s has to offer. Whether it’s mouth-watering images of the signature sandwiches, behind-the-scenes glimpses of her team in action, or stories about her involvement in local events, Amber’s social media presence is vibrant and authentic. Her customers don’t just see Capriotti’s as another sandwich shop—they see it as part of the community, where they’re known and valued.
But Amber doesn’t stop at social media. She understands the importance of reaching a broader audience through print media. From flyers to direct mail campaigns, Amber ensures that Capriotti stays at the top of potential customers' minds. Her marketing materials emphasize not only the delicious food but also her commitment to giving back to the community. Whether sponsoring local events, supporting schools, or offering special deals to firefighters and essential workers, Amber’s marketing strategy is about creating meaningful connections.
Building a Community, Not Just a Business
For Amber, being a successful franchise partner isn’t just about profit margins—it’s about making a difference. She has made it a priority to support the community that has welcomed her business with open arms. Through fundraising events, partnerships with local charities, and food donations to those in need, Amber has built a strong community presence. Many of her customers know her by name, and that personal connection is a big part of what makes her Capriotti’s location so special.
Amber sees her role as a franchise partner as an opportunity to positively impact the lives of those around her, and that passion drives her success every day.
Looking Ahead: Expanding the Dream
Amber’s journey with Capriotti’s is far from over. Her first location in Ohio is thriving, and she’s already looking ahead to the future. With plans to open multiple locations across the state, Amber is well on her way to achieving her goal of owning five Capriotti’s franchises in Ohio. Her enthusiasm and dedication, combined with the support of Capriotti’s franchise development team, have set her up for continued success.
Capriotti’s franchise opportunity is designed for passionate entrepreneurs like Amber, who see the potential in a brand that stands out in the fast-casual space. Whether you’re a seasoned restaurateur or new to the industry, Capriotti’s provides the tools, training, and support to turn your entrepreneurial dreams into reality. With success stories like Amber’s, it’s clear that Capriotti’s is more than just a sandwich shop—it’s a gateway to a rewarding and fulfilling career in franchising.
Are you ready to begin your franchise journey in an industry poised for the most substantial growth in 2024? Contact us today to learn more about our franchise opportunities!
