Kim Lewis joins Capriotti’s as our first-ever Chief Marketing Officer (CMO), unveiling the next chapter in marketing excellence. Underscoring our continued commitment to growth and innovation, this pivotal appointment marks a strong positioning of Capriotti's craveable food in the fast-casual category. With Kim’s extensive experience driving marketing success in the retail and food service sectors, Capriotti's is set to enhance our market presence and culinary reputation. As we continue to evolve, introduce new programs, and embrace technological advancements, Kim’s leadership is expected to steer Capriotti's towards unprecedented growth and consumer engagement.
Kim is a seasoned marketing professional with a remarkable career spanning more than two decades. Her extensive experience, including more than 15 years in the retail sector and most recently 6+ years at Sonic Drive-In, where she held a variety of roles leading digital strategy, integrated marketing communications, and brand experience, uniquely positions her for this new role at Capriotti’s. Kim's decision to join Capriotti's was driven by our rapid expansion, core values, and commitment to quality, which she aims to spotlight in her new role.
“Capriotti’s offers incredibly craveable sandwiches with the highest-quality ingredients, but so many people haven’t yet had the opportunity to try one. And it’s my intent to change that. Whether it’s my current favorite, the Wagyu Cheesesteak with hot peppers, our signature Bobbie with hand-pulled slow-roasted turkey, or any of our other mouthwatering subs, anyone can find their new favorite sandwich at Caps,” Kim stated, expressing her enthusiasm for her new role and the future of Capriotti's.
The appointment of Lewis as CMO is part of Capriotti's strategic initiative to reimagine our consumer interaction and adapt to the evolving market. This initiative has seen us diversifying our real estate model to include more non-traditional formats and cost-effective plans, a shift that requires adept leadership in brand building and reputation management.
“Kim will play a crucial role in driving sales growth and franchisee profitability, strengthening brand awareness, and enhancing our digital channel campaigns and initiatives,” said Capriotti’s CEO Ashley Morris. “Aggressive leadership and vision are often the key to success. And as Kim has expressed, she wants to further Capriotti’s market share and give customers a reason to keep coming back. That clear level of devotion is why she stood out.”
With Kim at the marketing helm, Capriotti's is poised for a new era of growth and innovation. Her extensive experience and strategic insight are expected to lead us to new heights, introducing more people to the unique, quality-focused culinary experience that Capriotti's offers. As we continue to innovate and expand, the community of Capriotti's enthusiasts is set to grow, fueled by Kim's passion and our commitment to excellence. As Kim shared, "The best is yet to come for Capriotti's."
For those seeking a lucrative venture to start or enhance their franchising portfolio, contact us to discover more about launching Capriotti’s in your region!
