In Business For Yourself But Never By Yourself

Want to Own A Capriotti’s?

FREE E-Book – What Top Restaurant Operators Are Saying About Capriotti’s



In Business For Yourself But Never By Yourself

Want to Own A Capriotti’s?

FREE E-Book – What Top Restaurant Operators Are Saying About Capriotti’s



Capriotti’s treats franchise partners like family, and therefore provides support to get them up and running successfully. Like a family, that support is always available.

  • Site Selection and Construction – Our domestic franchise partners are provided with state-of-the-art site selection tools and best-in-class support from design to the build out of your Capriotti’s.
  • Grand Opening – Our team of experts will work to support you through a program focused around public relations, advertising, in-shop experience, and local shop marketing.
  • CAPMastery Program – This is our online and field program that provides significant support to franchise partners for marketing, retail sales, operations and growth strategies throughout every stage of their ownership.
  • Technology – Capriotti’s works with a number of the largest technology firms in our industry to develop systems that will aid our franchise partners in delivering our award-winning food to our guests quickly and help them run their businesses efficiently:
    • Improved POS system that integrates inventory management, recipes, and sales data with store schedules and labor costs. Aided by the system, Capriotti’s corporate team performs regular reviews of franchise partners’ operations at no cost to the shop owner.
    • Automation system that integrates third-party delivery and catering options, which are providing excellent results in building revenues for our franchise partners.
  • Marketing – Ongoing customer acquisition marketing programs are available to franchise partners. Our branded loyalty app and social following gives us a direct connection to our most loyal customers and enables us to drive incremental visits and reward our most loyal customers.

Capriotti’s Real Estate is Home to Great Food

Capriotti’s is a versatile concept that can operate in many different city and suburban locations:

  • Most Capriotti’s are end-caps, inline or freestanding
  • The brand is open to nontraditional locations, such as airports, casinos and malls (There’s a Capriotti’s currently in a courthouse, casino and truck stop)
  • The average size of a Capriotti’s is 1,800 square feet
  • Open kitchen design and attractive finishes convey that fact that our food is fresh, made in-house, and made to order
  • Seating averages 40

Capriotti’s does not use a set design for kitchens, although the brand strives to limit it and other back-of-the-house operations to 1,000 square feet to maximize space for guest seating. The same kitchen equipment is used system-wide. Our shops feature a mixture of modern design elements that provide a warm, inviting feeling.

Format for restaurants in international markets will be similar, but will take into account cultural preferences.

Capriotti’s Real Estate is Home to Great Food

Capriotti’s is a versatile concept that can operate in many different city and suburban locations:

  • Most Capriotti’s are end-caps, inline or freestanding
  • The brand is open to nontraditional locations, such as airports, casinos and malls (There’s a Capriotti’s currently in a courthouse, casino and truck stop)
  • The average size of a Capriotti’s is 1,800 square feet
  • Open kitchen design and attractive finishes convey that fact that our food is fresh, made in-house, and made to order
  • Seating averages 40

Capriotti’s does not use a set design for kitchens, although the brand strives to limit it and other back-of-the-house operations to 1,000 square feet to maximize space for guest seating. The same kitchen equipment is used system-wide. Our shops feature a mixture of modern design elements that provide a warm, inviting feeling.

Format for restaurants in international markets will be similar, but will take into account cultural preferences.

Answers to Your Questions

Do I need to have restaurant experience?
Our processes and systems have been developed for people who have never done anything like this before. At each step through the development process and beyond, you will be guided and supported by experts in their respective fields.

How much money can I make?
There are many variables that affect the answer to this question. The 2018 Franchise Disclosure Document, Item 19, will provide you with information on profitability. As you go through your due diligence, we will also encourage you to speak with our franchise partners.

How much does it cost to own a Capriotti’s shop?
The average total investment ranges from $380,000 to $420,000. When you review the 2018 Franchise Disclosure Document, Item 7 will breakdown the total investment.

Will Capriotti’s help me find a location?
Our best-in-class site selection process, support, and analytical tools will provide you with everything necessary to select your Capriotti’s location. Our team has real-world industry knowledge that will guide you from start to finish.

Can I open a single Capriotti’s?
Of course! At Capriotti’s we are looking for great franchise partners who align with our values, are passionate about the brand, and love great food. As you go through our process, you will figure out whether developing a single shop or signing an Area Development Agreement for multiple shops fits you best.

Answers to Your Questions

Do I need to have restaurant experience?
Our processes and systems have been developed for people who have never done anything like this before. At each step through the development process and beyond, you will be guided and supported by experts in their respective fields.

How much money can I make?
There are many variables that affect the answer to this question. The 2018 Franchise Disclosure Document, Item 19, will provide you with information on profitability. As you go through your due diligence, we will also encourage you to speak with our franchise partners.

How much does it cost to own a Capriotti’s shop?
The average total investment ranges from $380,000 to $420,000. When you review the 2018 Franchise Disclosure Document, Item 7 will breakdown the total investment.

Will Capriotti’s help me find a location?
Our best-in-class site selection process, support, and analytical tools will provide you with everything necessary to select your Capriotti’s location. Our team has real-world industry knowledge that will guide you from start to finish.

Can I open a single Capriotti’s?
Of course! At Capriotti’s we are looking for great franchise partners who align with our values, are passionate about the brand, and love great food. As you go through our process, you will figure out whether developing a single shop or signing an Area Development Agreement for multiple shops fits you best.

At Capriotti’s Your Family

Our partners should fit into the “family” environment of the company and align with Capriotti’s other core values such as passion, profitability and genuineness. The ideal Capriotti’s franchise partner will have high levels of business acumen and a proven track record of growing a business.

Restaurant experience is preferred, but not required. Prospects should also have an understanding of the customer experience as this is a vital part of the Capriotti’s dining experience. Our owners should love Capriotti’s food and be dedicated to being a great brand ambassador.

In addition to possessing these values and experience, prospective franchise partners should have the capital to fund their investment:
 

  • Initial Investment: $380,000-$420,000
  • Franchise fee: $30,000-$40,000
  • Ongoing royalty: 6-7 percent

Process and Next Steps

  • Speak With Our Team
  • Attend Discovery Day
  • Franchise Approval
  • Execute Agreement

Process and Next Steps

  • Speak With Our Team
  • Attend Discovery Day
  • Franchise Approval
  • Execute Agreement

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