Capriotti’s Offers An Extraordinary Franchising Opportunity in Fast-Casual

Want to Own A Capriotti’s?

FREE E-Book – What Top Restaurant Operators Are Saying About Capriotti’s

Capriotti’s Offers An Extraordinary Franchising Opportunity in Fast-Casual

Want to Own A Capriotti’s?

FREE E-Book – What Top Restaurant Operators Are Saying About Capriotti’s



Capriotti’s is a heritage brand that has been in the fast-casual restaurant sector for over 40 years, with a following of raving fans lovingly known as CAPAddicts. Many are driven to open their own location after falling in love with the food.

The Capriotti’s Brand

Capriotti’s began in 1976 by brother and sister duo Lois and Alan Margolet in Wilmington, Delaware, based on the idea of creating a unique sandwich shop for “real turkey lovers.” They named their shop after their grandfather, Philip Capriotti, who loved to cook. The company took off, spreading across the country simply based on word of mouth.

Capriotti’s became famous for its nightly tradition of slow-roasting whole, all-natural turkeys in-house and hand-shredding them each morning to feature in a variety of fan-favorite subs. This includes The Bobbie, the shop’s acclaimed best-seller, made with homemade turkey, cranberry sauce, stuffing and mayo on a soft roll. The Bobbie was voted “The Greatest Sandwich in America” by AOL users in 2009.

While attending the University of Nevada in Las Vegas, best friends Ashley Morris and Jason Smylie became so enthralled by Capriotti’s that they broke their apartment lease to move closer to a restaurant. In 2005, the duo opened their own franchise location and quickly became multi-unit operators, opening their second location that same year and the third location in 2007. In 2008, they bought the entire company. Ashley and Jason nearly tripled the size of Capriotti’s, which now has 106 locations open across the country.

Although the brand has experienced tremendous growth, Capriotti’s still insists its mission – To share our passion, one sandwich at a time – and values exist at every location that carries its name.

Capriotti’s core values, which flow from the leadership at the corporate level to each member of every restaurant’s staff, include:

  • Passion – Be the Best
  • Family – Care About People
  • Integrity – Walk the Talk
  • Profitability – Everyone Wins
  • Genuineness – 100 Percent Real

The Capriotti’s Brand

Capriotti’s began in 1976 by brother and sister duo Lois and Alan Margolet in Wilmington, Delaware, based on the idea of creating a unique sandwich shop for “real turkey lovers.” They named their shop after their grandfather, Philip Capriotti, who loved to cook. The company took off, spreading across the country simply based on word of mouth.

Capriotti’s became famous for its nightly tradition of slow-roasting whole, all-natural turkeys in-house and hand-shredding them each morning to feature in a variety of fan-favorite subs. This includes The Bobbie, the shop’s acclaimed best-seller, made with homemade turkey, cranberry sauce, stuffing and mayo on a soft roll. The Bobbie was voted “The Greatest Sandwich in America” by AOL users in 2009.

While attending the University of Nevada in Las Vegas, best friends Ashley Morris and Jason Smylie became so enthralled by Capriotti’s that they broke their apartment lease to move closer to a restaurant. In 2005, the duo opened their own franchise location and quickly became multi-unit operators, opening their second location that same year and the third location in 2007. In 2008, they bought the entire company. Ashley and Jason nearly tripled the size of Capriotti’s, which now has 106 locations open across the country.

Although the brand has experienced tremendous growth, Capriotti’s still insists its mission – To share our passion, one sandwich at a time – and values exist at every location that carries its name.

Capriotti’s core values, which flow from the leadership at the corporate level to each member of every restaurant’s staff, include:

  • Passion – Be the Best
  • Family – Care About People
  • Integrity – Walk the Talk
  • Profitability – Everyone Wins
  • Genuineness – 100 Percent Real

What Makes Capriotti’s So Scrumptiously Different?

We are obsessed with food and exceeding expectations. For example, The Bobbie, Capriotti’s signature sub, was voted “The Greatest Sandwich in America” by thousands of readers across the country and reported by AOL.com. Additional accolades for our food include being ranked #1 QSR Brand for Highest Quality and Taste by Sandelman & Associates in a 2015 study.

Why? Because we prepare our food the hard way:

  • Slow-Roasted Homemade Turkey
  • Meatballs Made from Scratch
  • Homemade Tuna Salad Made Fresh Daily
  • Premium Grilled Steak & Chicken
  • Slow-Cooked Hand-Pulled Roast Beef
  • Fresh Coleslaw Made Daily

Besides being committed to the quality of our food, we are also committed to our family of franchise partners. In 2014, Forbes ranked Capriotti’s Sandwich Shop as one of The 10 Best Food Franchises for Your Buck.

What Makes Capriotti’s So Scrumptiously Different?

We are obsessed with food and exceeding expectations. For example, The Bobbie, Capriotti’s signature sub, was voted “The Greatest Sandwich in America” by thousands of readers across the country and reported by AOL.com. Additional accolades for our food include being ranked #1 QSR Brand for Highest Quality and Taste by Sandelman & Associates in a 2015 study.

Why? Because we prepare our food the hard way:

  • Slow-Roasted Homemade Turkey
  • Meatballs Made from Scratch
  • Homemade Tuna Salad Made Fresh Daily
  • Premium Grilled Steak & Chicken
  • Slow-Cooked Hand-Pulled Roast Beef
  • Fresh Coleslaw Made Daily

Besides being committed to the quality of our food, we are also committed to our family of franchise partners. In 2014, Forbes ranked Capriotti’s Sandwich Shop as one of The 10 Best Food Franchises for Your Buck.

 

Our Leadership Team has Fostered the Momentum to Open 500 Franchise Locations by 2025

Ashley Morris, CEO and Jason Smylie, President

Ashley Morris and Jason Smylie, CEO and President respectively, fell in love with Capriotti’s sandwiches as undergraduates at UNLV. After graduating and pursuing their careers, they never strayed far from their love of their favorite sandwiches. The friends and business partners became Capriotti’s multi-unit operators in Las Vegas in 2005. Eventually buying the company from the founder in 2008, Morris and Smylie have subsequently tripled the number of locations to over 100. With great franchise partners, the goal is to reach 500 locations by 2025.

David Barr and Shelly Sun, two prominent figures in the franchising industry, became investors in Capriotti’s in 2016. Barr, who serves as Vice Chair of the International Franchise Association’s Board of Directors, brings a wealth of experience as multi-unit franchisee for Yum! Brands, operating 23 KFC and Taco Bell restaurants. Barr is also an investor in TITLE Boxing Club and is managing director and partner for Franworth, a franchise growth equity firm. He also serves on the board of several franchise companies, including BrightStar Care, The Spice & Tea Exchange, and The Bistro Group.

Sun is former Chair of the IFA and CEO, CFE and co-founder of BrightStar Franchising LLC. Sun is an investor in other franchise companies, including TITLE Boxing Club. In 2009, she was named Entrepreneur of the Year by the IFA. Sun is the author of the book Grow Smart, Risk Less – A Low-Capital Path to Multiplying Your Business through Franchising, in which she shares her experience and knowledge of franchising success.

David Bloom serves as Chief Development Officer, overseeing all aspects of franchise development, operations and training. Bloom’s background includes senior leadership positions in a variety of high growth franchise brands.

Jane McPherson is Capriotti’s Senior Vice President of Marketing responsible for marketing and technology. She brings more than 20 years of marketing experience and deep knowledge of the franchise restaurant category.

 

Our Leadership Team has Fostered the Momentum to Open 500 Franchise Locations by 2025

Ashley Morris, CEO and Jason Smylie, President

Ashley Morris and Jason Smylie, CEO and President respectively, fell in love with Capriotti’s sandwiches as undergraduates at UNLV. After graduating and pursuing their careers, they never strayed far from their love of their favorite sandwiches. The friends and business partners became Capriotti’s multi-unit operators in Las Vegas in 2005. Eventually buying the company from the founder in 2008, Morris and Smylie have subsequently tripled the number of locations to over 100. With great franchise partners, the goal is to reach 500 locations by 2025.

David Barr and Shelly Sun, two prominent figures in the franchising industry, became investors in Capriotti’s in 2016. Barr, who serves as Vice Chair of the International Franchise Association’s Board of Directors, brings a wealth of experience as multi-unit franchisee for Yum! Brands, operating 23 KFC and Taco Bell restaurants. Barr is also an investor in TITLE Boxing Club and is managing director and partner for Franworth, a franchise growth equity firm. He also serves on the board of several franchise companies, including BrightStar Care, The Spice & Tea Exchange, and The Bistro Group.

Sun is former Chair of the IFA and CEO, CFE and co-founder of BrightStar Franchising LLC. Sun is an investor in other franchise companies, including TITLE Boxing Club. In 2009, she was named Entrepreneur of the Year by the IFA. Sun is the author of the book Grow Smart, Risk Less – A Low-Capital Path to Multiplying Your Business through Franchising, in which she shares her experience and knowledge of franchising success.

David Bloom serves as Chief Development Officer, overseeing all aspects of franchise development, operations and training. Bloom’s background includes senior leadership positions in a variety of high growth franchise brands.

Jane McPherson is Capriotti’s Senior Vice President of Marketing responsible for marketing and technology. She brings more than 20 years of marketing experience and deep knowledge of the franchise restaurant category.

 

Meet Our Franchisees

Meet The Franchisee
Jordon Blackburn
Lehi, UT

Did Your Grand Opening Meet Expectations?
Bill Byrd and Kay Byrd
Franchisee, Atlanta, GA

What Happens At A Discovery Day?
Bill Byrd and Kay Byrd
Franchisee, Atlanta, GA

Why Did You Choose Capriotti’s Over The Competition?
Andrew Bonnell and Ryan Bonnell
Franchisee, Indianapolis, IN

How Does Capriotti’s Technology Help Drive Sales?
James Gimbel
Iowa and Las Vegas, NV

Does Being A Capriotti’s Franchisee Give You Freedom?
Jim Armistead
Las Vegas, NV and Pennsylvania

Capriottis – Edina, MN
Meet Jeff Kegel our first franchisee in Minnesota

Sandwich Dreams Do Come True!

Why Capriottis?
It’s all about the tradition of high-quality great tasting food and great franchisees.

 

The Fast-Casual Industry

  • Capriotti’s occupies space in the $47 billion fast-casual restaurant sector. Sandwich concepts make up 18% of that. Fast-casual is a subset of limited-service restaurants, which include quick-serve restaurants (QSR).
  • The fast-casual sector leads all other restaurant sectors – full-service and QSR – in growth.
  • Fast-casual is anticipated to make up 22% of the limited-service market by 2021.
  • Sandwich concepts account for $31 billion in limited-service sales and $8.5 billion in fast-casual sales.

The Franchise Industry

  • In 2017 the franchise industry grew faster than the overall economy for a seventh consecutive year. The industry shows no signs of slowing down.
  • The franchise industry is expected to have grown by $36 billion in 2017.
  • Franchising is a powerful economic engine, providing more than 120 different industries a way to sell products or services to consumers through independently owned and operated franchises.

 

The Fast-Casual Industry

  • Capriotti’s occupies space in the $47 billion fast-casual restaurant sector. Sandwich concepts make up 18% of that. Fast-casual is a subset of limited-service restaurants, which include quick-serve restaurants (QSR).
  • The fast-casual sector leads all other restaurant sectors – full-service and QSR – in growth.
  • Fast-casual is anticipated to make up 22% of the limited-service market by 2021.
  • Sandwich concepts account for $31 billion in limited-service sales and $8.5 billion in fast-casual sales.

The Franchise Industry

  • In 2017 the franchise industry grew faster than the overall economy for a seventh consecutive year. The industry shows no signs of slowing down.
  • The franchise industry is expected to have grown by $36 billion in 2017.
  • Franchising is a powerful economic engine, providing more than 120 different industries a way to sell products or services to consumers through independently owned and operated franchises.

 

Widely recognized as an award-winning franchise.

With locations open in 18 states and growing quickly, Capriotti’s is well on its way to reaching the 500 restaurant mark by 2025. Having expanded the Capriotti’s presence in our home market of Las Vegas, we also recently expanded in key markets such as Chicago, Indianapolis, Nashville, Salt Lake City and Minneapolis. We signed more than 50 franchise agreements in 2017.

But, Capriotti’s still has prime territories available for development, including locations in the Mid-Atlantic, Midwest, Middle South and Mountain West regions.

In addition to domestic expansion, we have our sights set on international growth. Franchise partners outside the United States should have a high-level of restaurant or retail development and operational expertise in country. Additionally, the right franchise partners are individuals who align with our brand’s mission and values, and are as passionate as we are about the extraordinary food at Capriotti’s.

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